I mean its cinnamon flavored whiskey! Velveeta's Microwavable Macaroni and Cheese Takes Longer to Make Than Promised, Lawsuit Claims, Trader Joe's Just Announced Its Customer Choice Awards Here's What Won, Absinthe Explained: Everything You Want to Know, The 3-Martini Lunch Can Come Back Now Thanks to Low-ABV Spirits, There Are Additives in Most Tequilas, But That's Not Necessarily a Bad Thing, Anheuser-Busch's 'Ritas' Don't Contain Actual Tequila, So Anyone Who Drank Them May Be Eligible for Compensation. This man who learned Fireball doesn't turn you into a Pokmon; it turns you into a dead. After making its U.S debut around 2001, it was later rebranded as Fireball Whisky in 2007. This means that while you won't find any cinnamon sticks floating in the bottle, the natural flavoring derived from cinnamon is there to carry the load. The company said it expects to be back on the shelves in those countries "within three weeks" without the chemical. This poor soul who, after only a few sips, woke up like this. Quotes displayed in real-time or delayed by at least 15 minutes. / CBS News. Jan. 24, 2023, 2:58 PM PST. In May, PepsiCo and Coca-Cola vowed to axe brominated vegetable oil, prohibited for food use in Australia, Europe, India and Japan, from its soft drinks in North America. More recently, in November 2022, Sheehans firm represented a woman who filed a suit against Velveeta, claiming its Shells & Cheese takes longer than 3 minutes to make. !, When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits, reads the suit, adding that while federal and identical state regulations allow the brand name of Fireball to be used on the malt-and wine-based versions, they prohibit the overall misleading impression created as to the Fireball Cinnamon version.. But the Humane Society warns that propylene glycol is "still toxic.". (David Becker/Getty Images for Nightclub & Bar Media Group / Getty Images). Although the mini bottles do not contain the word whisky, Marquez claimed in the suit that the company made the label "almost identical" to its Fireball Cinnamon Whisky product. CHICAGO -- A civil lawsuit filed in federal court alleges Fireball mini bottles do not actually contain any whisky as the label says. The Sazerac Company was not immediately available for comment. It's actually a correct estimation:According to the brand's own website, Fireball Whisky is made with real cinnamon. Photo via Delish. Please enter valid email address to continue. Top it off with a cherry and an orange peel, and enjoy in your most elegant armchair. Get browser notifications for breaking news, live events, and exclusive reporting. does throwing up fireball make U charzard? chemical found in some types of antifreeze. On Fireball's website, the company has posted a vigorous defense of its drink, noting that pharmaceutical-grade propylene glycol, which is used in food, is handled according to stricter standards than is industrial grade propylene glycol, which is used in antifreeze. 3. Unlike Fireball Whisky, Fireball Cinnamon malt or wine based products can be sold in beer, malt beverage and wine stores for our fans who want a wider variety of convenient shopping locations. (Anna Marquez/ United States District Cout Northern District Of Illionis), JIM BEAM INVESTS $400M TO RAMP UP BOURBON PRODUCTION. Upon closer inspection, customers realized the description of the product was "malt beverage with natural whisky & other flavors and carmel color," insinuating whiskey is an ingredient used in the drink, when it actually uses whiskey flavor, according to the class action lawsuit, which was filed earlier this month in the U.S. District Court for the Northern District of Illinois (cq). It's likely this spicy cinnamon that gives Fireball its unrelenting fanbase. In recent years, the substance has been used as a less-toxic alternative to ethylene glycol in antifreeze, which was killing pets who lapped up the sweet-tasting engine fluid. Miniature bottles of Fireball Whisky on display during the 2022 Bar & Restaurant Expo and World Tea Conference + Expo at the Las Vegas Convention Center on March 23, 2022 in Las Vegas, Nevada. The balance is right, and the tastes are authentic. I'm handing out little bottles of fireball for Halloween. Unlike Fireball Whisky, Fireball Cinnamon malt or wine based products can be sold in beer, malt beverage and wine stores for our fans who want a wider variety of convenient shopping locations, it reads. Fireball Whisky continues to be available in bars, restaurants, and liquor stores across the country. Bottles of Fireball Cinnamon Whiskey and Fireball Cinnamon, both of which are produced by the Sazerac Company. But thats because what was selling in gas stations isnt actually Fireball at all. This beloved Queen who won't be returning for. The class-action lawsuit, which was filed by Marquez earlier this month, alleges that the labeling on the small 99-cent bottles of Fireball Cinnamon look misleadingly similar to the labeling on bottles of its other product, Fireball Cinnamon Whisky. As writer Steve Barnes explained, those single-serving bottles, which often retail for under a dollar, are called FireballCinnamon, and they arent the same product as Fireball Cinnamon Whisky. Mary Margaret Reeves Food prices are surging. A bottle of Fireball Cinnamon, left; Fireball Cinnamon Whisky, right. This guy whose day probably did go fine UNTIL HE DIED. "Finland, Sweden and Norway have asked to recall those specific batches, which is what the brand is doing.". I am not here to make parenting decisions for people, Uinta County Attorney Loretta Gerrard said. According to the filing, the Sazerac Company has successfully marked up the price to a "premium" of $0.99 for the 50 milliliter bottles, "as a result of the false and misleading representations.". IE 11 is not supported. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2023 Nexstar Media Inc. All rights reserved. WebWith Tenor, maker of GIF Keyboard, add popular Fireball Whiskey animated GIFs to your conversations. 2023 CBS Interactive Inc. All Rights Reserved. So how did it happen? The lawsuit is seeking unspecified statutory and punitive damages for anyone in Alaska, Arizona, Arkansas, Idaho, Illinois, Iowa, Kansas, Mississippi, North Dakota, South Carolina, Utah, or Wyoming who has purchased Fireball Cinnamon. Because of all this, Marquez says she purchased bottles of Fireball Cinnamon assuming that they contained whisky, which they do not. Fireball Whisky continues to be available in bars, restaurants, and liquor stores across the country., Though plaintiff Marquez is an Illinois resident, the suit, submitted by Spencer Sheehan and Associates, seeks to cover anyone in the state and also in North Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Arkansas, Kansas, Arizona, South Carolina or Utah who purchased Fireball Cinnamon. This guy who passed away peacefully next to his one true love. But what ingredients are used to conjure the toil and trouble within each bottle? Fireball Cinnamon Whisky is taking heat in Europe over a chemical ingredient that's used in some forms of antifreeze. Lead plaintiff Anna Marquez has sued Sazerac Company, Inc, which makes and markets Fireball. Simrin Singh is a social media producer and trending content writer for CBS News. We hold major institutions accountable and expose wrongdoing. The spelling of whisky on the Fireball label has some fans asking what happened to the e. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does. This girl who was all like \_()_/ until she was like X_X. Why were 2 Tennessee Democrats expelled, and what happens now? It is 33% ABV (66 proof), and the nose is full of grated cinnamon which carries over to the body full of spice, sugar, and a long, lingering cinnamon burn. Market data provided by Factset. 10 Bourbons to Add to Your Liquor Cabinet, Champagne, Explained: A Snobbery-Free Guide to the Best of Bubbly, Judge Agrees There Isn't Enough Honey in Honey Bunches of Oats, Says Lawsuit Can Move Forward, The 12 Best Drink Advent Calendars for 2022, The 45 Biggest Food Trends of the Past 45 Years, another of Sazeracs malt-based beverages. This girl who spontaneously combusted right before our eyes. 39 finds to spruce up your spring wardrobe and more starting at $9. This material may not be published, broadcast, rewritten, or redistributed. You can find recipes from Fireball ice pops to Fireball Apple Butter Barbecue Sauce on the Whats Cooking America blog. Best served straight out of the freezer as an ice-cold shot. A lot. 2023 FOX News Network, LLC. "Fireball is perfectly safe to drink," the statement reads. Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the alcoholic beverage don't actually contain whiskey.The smaller bottles, named Fireball Cinnamon, are made from a blend of malt beverage and wine, while the whiskey-based products are called Fireball Cinnamon Whisky, according to the company website. Having problems watching FOX 8 on antenna? Drink responsibly. ", In addition to similar labels, the lawsuit complains about the text size on Fireball Cinnamon's label describing its composition. January 25, 2023 / 9:55 PM The suit alleges that the labels of these two distinct products: Fireball Cinnamon Whisky and Fireball Cinnamon are virtually indistinguishable from each other and because of that, the malt- or wine-based version of Fireball misleads consumers into believing it is or contains distilled spirits.. The company says the ingredient in question (propylene glycol or PG) is FDA-approved, used in lots of food and beverages Americans consume all the time and that Fireball is 100 percent safe to drink.". Fireball maker is being sued over claims that it mislead consumers with its label. "Just as it always has been. 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UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF ILLINOIS, Since When Can You Buy Fireball at Gas Stations in the Hudson Valley, enough real lime juice in its Hint of Lime Tostitos, falsely advertising the strawberry content in its Frosted Strawberry Pop-Tarts. RESTAURANT AND BAR WHISKEY SALES CONTINUE TO GROW. ", Propylene glycol can have toxic effects in some circumstances, including for people suffering with pre-existing skin or eye conditions, according to the Agency for Toxic Substances & Disease Registry. This man who went out like a fucking champ. Fireball Cinnamon fans be warned the mini bottles of the fiery drink you're picking up at the convenience store do not actually contain any whiskey. What the label means to say is that the Product contains Natural Whisky Flavors & Other Flavors, but by not including the word Flavors after Natural Whisky, purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient.. Powered and implemented by FactSet. The suit also says that even if a distilled spirit like whisky was used to manufacture flavors, it loses its classification as a spirit when blended with other ingredients which is why the product is allowed to be sold at places Fireball Cinnamon Whisky is not. (Anna Marquez/ United States District Cout Northern District Of Illionis), FOX Business Flash top headlines for January 24. A mini bottle of Fireball Cinnamon which does not contain any whisky. Share the best GIFs now >>> Well, it's a lot. Fireball is big with female consumers--even grannies like it-- and has a big presence on Pinterest. (Mostly.) Liqueur Blended with Cinnamon and Whiskey. At 33% alcohol by volume (or ABV), Fireball Whisky amounts to a cinnamon-tinged kick to the teeth. Fireball whisky went from being unheard of to the drink of choice at parties and bars nationwide, all within a few short years. Miniature bottles of Fireball Cinnamon are sold in stores in the U.S. that can only sell beer, malt beverages and wine products, like gas stations and grocery stores, typically for 99 cents but arent the same product as Sazeracs more well-known spicy drink brand: Fireball Cinnamon Whisky, which actually contains whisky. As for cocktails, Angry Balls (Fireball with hard cider) is a favorite, along with Cinnamon Toast-- Fireball with cinnamon cream rumyum! The U.S. Food and Drug Administration says propylene glycol is generally recognized as safe for use in food, where it is used to enhance flavor by absorbing water. This man who didn't realize the deadly combination that is ketchup and fireball. Fun stories about food, relationships, the great outdoors and more. Legal Statement. This is an archived article and the information in the article may be outdated. This lady, nicknamed "Fireball Girl 2014," didn't really have a chance. 33% ABV. The lawsuit says labels on the Fireball mini bottles, which can be purchased for $0.99, say they contain "Natural Whisky Flavors & Other Flavors," but in reality they don't. The substance, azodicarbonamide, was banned in Australia and Europe. Smaller bottles of Fireball do not contain whiskey, but a blend of malt beverage, wine and additional flavors and colors. Sales numbers exploded to $61 million without even factoring in shots sold at bars. The lawsuit, though filed solely by Marquez, seeks to cover anyone in Illinois, North Dakota, Wyoming, Alaska, Arizona, Idaho, Mississippi, Iowa, South Carolina, Kansas, Arkansas, and Utah who has purchased Fireball Cinnamon. Instead, according to Liquor.com, it's a Canadian product, first distilled in the Great White North during a cold winter in the mid-1980s. Market data provided byFactset. All rights reserved. The European Unions stricter guidelines on recommended levels of propylene glycol forced state-owned retailers to yank the drink from shelves in Sweden and Finland over the last week. Fireball 70cl is a liqueur blended with Canadian whisky and natural cinnamon flavours. However, in a Jan. 7 lawsuit, Anna Marquez claims the company misled consumers by selling nearly identical 3.4-oz bottles of Fireball Cinnamon malt beverages flavored to taste like the company's Fireball Cinnamon Whisky product but doesn't actually contain whisky. Things started looking up for the brand in 2007, when Sazerac re-branded Fireballdropping the Dr. McGillicuddy thing and introducing a new package design-- including its fire-breathing dragon logo. Search, watch, and cook every single Tasty recipe and video ever - all in one place! As a result, the lawsuit says that Marquez is unable to rely on the labeling of not only this product but other flavored malt beverages which use the names of distilled spirits. 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